Be warned, you don’t get a word in edgeways with the Parade girls. "We are literally prepared to wander the streets telling people to join the Parade," says Sian, confirming the group’s unflinching belief that they can become pop’s sexiest new Pied Pipers.
"When we first moved in here, we put together a massive collage on this table of everything that we wanted to be," says Emily. It was at this meeting the girls decided on their name.
"There was a spread in Vogue," says Lauren, "with the word Parade at the top. We loved the way the word looked, we loved the fact that it meant something communal and shared. We loved that it didn’t sound like a regular girl-band’s name."
So... who's in Parade?
Grew up in Bow, East London. Joined a drama club on the Kingsmead Estate at 14. Signed to Ministry of Sound at 17 and Xenomania at 18. Supported Chipmunk and Tinchy Stryder. In band St Trinians 2
Grew up in Torquay. Mentored by Simon Cowell as part of X Factor hopefuls Hope (‘talk about a school of hard knocks!’). Supported Boyzone and Westlife. Best hair in pop.
Grew up in Liverpool. Loves Liverpool. Attended dance school before joining Parade. Loves motorbikes, the blues and Jimi Hendrix.
Grew up in Bolton. Loves Peter Kay. Graduated from Uni in Leeds whilst part of independently signed girl group City Girls. Loves "the nitty gritty of performing. It’s in my blood."
Grew up in Nottingham. Baby of the group. Grade 8 cello. Turned up for first Parade dance audition in Ugg boots (‘I know!’). Best fringe in pop.
We caught up with the girls at Wireless Festival and challenged them to play our Best or Last game. Here's what happened...