Tinchy Stryder is a small East London rapper with huge talent. He has worked with everyone from N-Dubz to Pixie Lott.
Here is what he had to say about the pop world and our big Pop Powerlist:
Who do you think is the most powerful person in Pop?
Adele. She's had such a big year, everything from No 1's to Grammy's, Brit's, everything.
What main elements constitute power in today’s pop industry?
I think the most powerful elements are being creative,
the music and the image.
How has power in pop changed over the last few years?
One thing that stands
out is how well UK artists are now doing in America. Twitter is also so powerful and helpful as well. Its nice as
an artist to speak directly to my fans.
The Powerlist is based on the UK market. How do you think home-grown acts will fair against the global competition?
Based on what's out there, I think home grown will do very well.
The music out there is so powerful by UK artists and it's only getting better
What sort of thing would you say to someone wanting to be big and powerful in the music world?
It's very important to be a brand - as songs come and go. I
belive in longevity but it needs to come naturally.
Who do you look up to musically?
For me it would be Dizzee Rascal.
Does being famous instantly bring you power?
I think so. The most famous people in the world all have the biggest power to make a change.
Where does money come into it? Does money equal fame and power?
It's a catch 22 money brings power but power brings money.
Who do you think is going to place higher in our Pop Powerlist?
Jedward or Gary Barlow? GARY BARLOW
Lady Gaga or Katy Perry? LADY GAGA