Singer signs Glee's Matthew Morrison
And his first signing? Glee's all-singing, all-dancing teacher Mr Schuester!
Played by Matthew Morrison, who has already released one album, the actor and singer said of the signing: "Adam and I share the same vision as we begin working on my record together," he confessed.
"Great things are in store for [Matthew] with this release," added Adam Levine. "Starting my own label has been a long-time goal of mine, and I am thrilled to be at the point in my career where it is finally happening."
So, who will be next to land a recording contract with Adam? Another member of Glee, or a lucky Voice hopeful?