He's all grown up
Tinchy Stryder goes all American on us in his latest video, Help Me.
It's a noticeable change from his previously dark and moody offerings, with Tinchy this time driving through an American suburb in his bright and glossy vid.
Tinchy previously spoke of how he was reinventing himself on his new album. He said: "I feel reinvented. It feels so fresh. Even though I love everything I've done before - Spaceship, Bright Lights, Off the Record - everything now feels like something brand new."
It certainly does feel fresh, and slightly more grown-up than his previous releases.
This new tune is the first song to be taken from Tinchy's forthcoming fifth album, Full Tank.
Help Me is released on 16 September. Watch the video below and let us know what you think in the comments. Has Tinchy successfully reinvented himself?
Warning: This video contains some content which is not suitable for younger viewers