Super producer lands first No 1 single
The uber-producer, who produced a large majority of Emeli's award-winning debut album, Our Version of Events, is due to release his own debut album, Hotel Cabana in the summer and it's rumoured to feature the likes of Emeli Sande, George The Poet, Tinie Tempah and Professor Green.
The collaboration, which features the vocals of singer/songwriter Sam Smith, has knocked Daft Punk and Pharrell Williams' Get Lucky off the top spot and La La La has already broken records by becoming the fastest selling single in the UK so far this year.
The video's inspired by The Wizard Of Oz and we see a young boy with a very cute dog on a journey picking up larger than life characters on his way.
Naughty Boy said of the video "It all ties in with the bigger hotel cabana picture, each video is a piece to the puzzle and everything shall become clear soon...."
Very mysterious, but we're looking forward to seeing the bigger picture when he releases more videos over the year.
Watch the video below and let us know what you think in the comments.